Shooting a Product on a Plain Background
You can use an infinity cove to create a seamless background. An infinity cove is a curved, all-white space that gives the background the appearance that it goes on forever. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. A plain white background works well for standard product photos.
Try Avoiding the Use of Filters
A filter is an accessory photographers use to alter an image. While you want your product to appear in the best light, you also want it to be an accurate representation of what the product looks like. Most of what filters can do, can be done post production in Photoshop.
Use a Bokeh Background for Lifestyle Product Photos
If you’re looking to create cool backgrounds for your products, bokeh is an example of a simple and popular style. Bokeh is a blur effect done by a specific type of lens.
Have Images for All Product Styles
Every product style on your website should have it’s own image. If your product is available in several different colors, showcase the full spectrum of product colors by including their own picture. You’ll be able to boost conversions for those specific colors as most customers won’t buy without seeing what a product looks like.
Use Color Psychology to Capture the Right Emotions
With lifestyle product photography, you’ll want to use color psychology to capture the right emotions for your product. You might have noticed that most electronics like desktops, phones and tablets are shot with a sleek black background. This is likely because black symbolizes sophistication and security. Using different colors can help ease customers into making a purchase.
Use a ‘Macro’ Setting to Capture the Finer Details
Using a macro setting on your camera can help you capture the little details. A macro setting offers a zoom on the details so that customers can see what the product looks like. This can help customers feel confident in their purchase as they can better see what the product looks like up-close. Using a macro lens you’ll be able to capture finer details than the setting on your camera.
Lighting in Your Photos
When it comes to product photography lighting you can choose from soft light or hard light. Soft light means that there’s more light surrounding the product whereas hard light means the light surface is smaller. The distance of the light also plays a role with closer light leading to a harder light look.
Natural or Artificial Product Photography Lighting
Natural light is the light that comes from sun. Artificial light is made by humans such as a light bulb, candles, or fire. Choosing between natural or artificial light depends on the product you’re selling.. If you’re selling apparel, you might use natural sunlight for an outdoor photoshoot with a model. You could also use artificial light to capture a different picture indoors.
Use a Flash Diffuser
A flash diffuser is an accessory that helps spread the light out to avoid hard product photography lighting. A flash diffuser can help ensure that your product photography is well lit. It helps illuminate a product or person without a washed out look. It helps create a more natural light look. In general, a flash diffuser helps make pictures look better.
Use Different Photo Styles
You can style a product in several ways. You can hang products for unique product perspective. You can position the product in the background of an image. You can showcase people using your product or the product on its own. You can play with different product photography lighting settings. You can place your product in different settings such as outdoors if it’s an outdoor related product. You can even offer a 360 view of the product.
Choose the Perfect Background
You can have a plain, white background for your online store as that’s the standard look. The background for your product photography can really enhance the appearance of the product.